Posts tagged key messages
The prospect of being interviewed by a journalist can be quite stressful as we want to make the right impression and avoid a really embarrassing comment.
Our PR Mentor, Kim Larochelle, will be running next Wednesday, 8 February, a webinar on ‘Generate media coverage for your business’, covering all aspects of media relations including the rules of media engagement, how to liaise with journalists, what makes news and how to write a media release and a pitch.
Until this webinar, here are five simple media interview tips to take onboard for your next More >
The term ‘keep on message’ is one that we are familiar with during an election campaign as political leaders try and repeat the slogans that have come out of research as the sentiments that will best appeal to those important voters in the key marginals.
But why do they do it?
The simple reason is that repetition is how human beings remember things. It started with the repetition of the two times tables when we first started school and the same principle applies in all other instances where we need to remember something, or someone else feels we need to remember it. More >