Dennis Rutzou Public Relations
Posts tagged LinkedIn
Not every company needs to be on social media
Oct 13th
A few years ago we found that potential clients were all rather resistant to the use of social media in their PR programs. Most couldn’t see how Facebook, Twitter or YouTube could possibly be of benefit.
Strangely enough that tide seems to have swung back the other way and now everyone thinks they need a Facebook and Twitter presence but for many companies it’s a waste of time and can actually have a negative impact.
In recent weeks we’ve had two such companies profess their desire to be on Facebook particularly — one was a medical technology company and the other a More >
Nurturing your LinkedIn connections
Sep 29th
Nurturing LinkedIn connections
LinkedIn can be used as a simple ‘business card holder’ where all you do is connect with people so you can have their up-to-date contact details at all times. Or, on the other hand, it can be used as a powerful connection channel to create new contacts, deepen relationships and open the doors to business opportunities.
In both cases, as LinkedIn is a network of professional connections, there is a fundamental need to nurture your contacts.
I was invited last week to speak at the CEO Institute on the power of LinkedIn for business and below is my ‘P-E-R-M’ principle More >
