Posts tagged marketing
If the internet has contributed one thing to the PR profession and brand marketing, it has been the ability to explore human interaction through alternate mediums. No longer are we restricted to blatantly pushing a brand through television advertisements. PR and marketing practitioners are now expected to embrace their creative side, employing seamless campaigns within an online and interactive environment. Yes, we’re talking about viral video campaigns.
Viral videos are now big business for companies looking to expose their brand to as many eye balls as possible. And in all honesty, what’s wrong with this? Subtle (and not so subtle) product More >
I’ve met a lot of people lately at various networking events who have asked me what the difference is between marketing and public relations.
I have to admit, even for me who works in these industries, they can be at times two very confusing concepts… They both look at the promotional potential of a business and they both try to look at a product or service from the customer’s perspective. Add to this the fact that some marketing agencies extend their offering to include some public relations services and PR agencies refer to their clients’ marketing calendar to devise appropriate activities More >
From my observation sponsorship is often really misused within a marketing mix. Often it’s driven by the personal interests of the CEO or a knee jerk reaction to any approach by a potential group.
Sponsorship should be considered carefully and rather than waiting for a potential organisation to contact you, you should identify potential organisations that have a good fit with your organisation or brand and be proactive.
I saw a recent example of a poorly selected but very expensive sponsorship. I’m a keen cyclist and follow the professional sport so was watching closely More >