Dennis Rutzou Public Relations
Posts tagged media coverage
10 tips to get media coverage for your small business
Apr 13th
I’ll be running again, next month, another PR Mentor program for small businesses. Every time I run this type of PR training program, the question that’s by far the most popular on participants’ mind is: ‘How can I get my business in the media?’. Many organisations and experts are keen to become the go-to entity in their field, which can be achieved by delivering good media interviews and expressing their views on their industry. But is that something reserved only for the big end of town?
Small businesses can have their place under the sun too, but if your business doesn’t claim the More >
Exploding the urban myth around media contacts
Mar 24th
A question which is almost always raised by the potential client during the proposal presentation meeting is: “How good are your media contacts?”
Behind the question is the belief that good media contacts are essential to get a story published and that there is some sort of secret society that only journalists and PR people are members of.
Sure media contacts are of some value but their importance within a PR program are much overstated.
If you are a PR person who is known and trusted by the journalist, they are more likely to answer your telephone call, or call back, other than More >
The media: five rules of engagement
Mar 14th
Last Friday was the ‘Liaising with the media’ session of the PR Mentor program I’m running for small businesses. As public relations practitioners, there are behaviours which are just second nature to us when it comes to contacting journalists. But for small business owners like my ‘PR mentees’, this unfamiliar territory can be a little… nerve-racking.
So here are my top five rules of engagement which will make your next media call much more informed, tailored and most likely, successful.
1. Understand the media
A good place to start is by reading the publication, listening to the radio program or watching the television More >
Media reporting: The more things change the more they stay the same
Nov 18th
I’m old enough to remember when the fairytale romance of Charles & Diana was announced. The Women’s Weekly (which I think was still published weekly at the time) had a special edition and so did The Daily Telegraph and Daily Mirror. The broadsheet newspapers covered the story in passing because they were a bit more serious back then as did the ABC News.
Now cast your mind back to yesterday when the ‘fairytale’ romance of Wills & Kate was formalised with an engagement announcement. The Women’s Weekly (now published monthly but for obvious reasons not called the ‘Women’s Monthly’) no doubt More >
Public relations – it sounds great but how do you measure it?
Oct 21st
The most enduring question that has been constantly raised during my public relations career is how do you measure public relations success, or if you like in bean counting terms, justification for the cost outlay.
One means of measurement which is totally false and misleading is to measure the editorial achieved and multiply it by the advertising rate to get an advertising equivalent figure.
I was reminded of this hocus pocus logic by a story in the current edition of BRW about the Chilean miners being given Oakley sunnies to protect their eyes when they reached the surface. According to the article More >
Daily Telegraph front page – what an insult.
Dec 4th
Last night as former NSW Premier, Nathan Rees’ fate was sealed and Kristina Keneally stepped up to take on the scrupulous task, the Australian female population took two great steps forward in the ongoing battle for equality in the political stakes.
NSW now has its first female state Premier, a promotion which also marks the first female double act in Australian political history with Carmel Tebbutt announced as her deputy.
A cause for celebration? You would think so.
However unfortunately the media decided such a landmark in Australian politics wasn’t ‘sensational’ enough to be the ‘hook’ of the story and decided to go with More >
