Posts tagged media relations
Being a fan of rock music I decided to read a copy of “Bumping into Geniuses” by Danny Goldberg, who is a former music PR professional and high profile music industry executive.
Whilst reading the autobiography it occurred to me that this book could be considered an incredibly useful manual for PR professionals and especially those looking for a career in music PR.
Here are my top 5 PR tips I picked up from the book that you might find beneficial:
1. There is a limit to the amount of favours you can get, but there is More >
Last Friday was the ‘Liaising with the media’ session of the PR Mentor program I’m running for small businesses. As public relations practitioners, there are behaviours which are just second nature to us when it comes to contacting journalists. But for small business owners like my ‘PR mentees’, this unfamiliar territory can be a little… nerve-racking.
So here are my top five rules of engagement which will make your next media call much more informed, tailored and most likely, successful.
1. Understand the media
A good place to start is by reading the publication, listening to the radio program or watching the television More >
I attended a fun and insightful workshop on ‘Media Skills’ run by Sonia Zavesky last month.
The workshop began on the premise that, “With more than 1000 PR firms in Australia, newsrooms are literally being bombarded with media releases”, so how do you add value to your story, media release, pitch or announcement?
Sonia offered a string of pearls of wisdom in a very succinct and very entertaining way. The workshop produced some great insight into how public relations people should and shouldn’t interact with the media and Sonia illustrated this beautifully, purely through her interaction with More >