Posts tagged media release
I was recently invited to present a webinar on ‘Writing an effective media release’ as part of Deb Pilgrim’s Business Building Blocks program. Here are some of the insights I shared with the group…
When do you need a media release?
Media releases are one of the tools commonly used in public relations to announce something newsworthy about an organisation. It could be, for example, the launch of a new product or service, the company’s anniversary or support of a community event, interesting industry trends, the release of the results of a survey and much more.
If you have a story you believe would More >
One decision all PR graduates are faced with towards the end of their uni degree is whether they want to step into the world of in-house or agency PR. For me the decision was clear cut, agency life seemed the one for me, at least, I decided, for the first few years of my career anyway.
However, something that wasn’t discussed and I didn’t even give a thought to was the difference between boutique and larger agencies. During my final semester of uni I interned with a larger PR agency and was offered a job More >
Is this response greeting your media release?
Anyone with anything to do with the media is now several metres deep in indiscriminate emailed media releases.
I blame incompetent PR people, the DIY PR books and articles and those people who whip out media releases to all in the forlorn hope that some journo will find the story interesting.
Quite often the subject is irrelevant to the medium concerned and the story so badly written that it is hard to work out what they are trying to say.
For sixteen years I produced and presented a daily business radio program on the community radio network More >