Dennis Rutzou Public Relations
Posts tagged media releases
2011 PR industry trends – do you agree?
Jan 12th
Moving into 2011 there are a number of predictions floating around about what this year might hold. Everything from the top 10 products of CES 2011 (including tablets, 3D TVs, internet enabled televisions and “smart” appliances) to the future of social media.
I therefore thought this was a great time to look at the trends that I think will be seen in the PR industry in 2011. The best article I read and which I agree with the most is one from Mashable, a social media news site, so I will summarise what they had to say here.
What does the future More >
Who cares about your media release?
Oct 28th
I attended a fun and insightful workshop on ‘Media Skills’ run by Sonia Zavesky last month.
The workshop began on the premise that, “With more than 1000 PR firms in Australia, newsrooms are literally being bombarded with media releases”, so how do you add value to your story, media release, pitch or announcement?
Is your media release at the bottom of the pile?
Sonia offered a string of pearls of wisdom in a very succinct and very entertaining way. The workshop produced some great insight into how public relations people should and shouldn’t interact with the media and Sonia illustrated this beautifully, purely through her interaction with More >
Bravo Mumbrella
Apr 2nd
I loved the Dr Mumbo item ‘The Starcom Translator’ earlier this week on mumbrella.com.au.
Media buying company Starcom put out the most incomprehensible media release I’ve ever read and Mumbrella provided a very amusing translation. Well done.
I sincerely hope that the Starcom media release was not written by a person who calls themself a PR or communication professional.
The posting certainly attracted a lot of comments including a brave response from Starcom boss John Sintras.
It’s great to see such a readable blog, ezine, enewsletter or whatever we are meant to call it, in Mumbrella. I enjoy my daily updates on the advertising, marketing More >
