Posts tagged Nicola Rutzou
PR campaigns targeted specifically at a business audience, known as B2B PR, differ from most consumer or B2C PR campaigns because you must sell the company first and the product or service second.
All businesses need to develop trust with their potential customers and this is particularly true in B2B, where the average transaction is higher and the sales cycle longer. In B2B situations PR helps build trusted relationships, educates and wins credibility.
B2B PR campaigns are also usually more targeted than consumer ones because you are aiming your messages at a more defined audience. The messages are often more sophisticated and More >
A little known fact about me … I love gadgets and technology and for some reason I’m great at operating all manner of gadgets like DVD recorders, phones and cameras. I rarely read a manual. I just have this intuition.
I spent five years as the PR person at Panasonic which definitely contributed to my passion and knowledge, and then three years as the PR Manager at Dick Smith Electronics which built on this.
I’ve recently joined the iPhone revolution and took delivery of my latest favourite gadget last week. I’ve fiddled and faddled with it, downloaded a few great apps and More >
I don’t know about everyone else but I’m so sick of hearing about the ‘economic downturn’. I know it’s all terribly serious but can we please start a conversation about something more interesting?
In our little part of the PR consulting world we are yet to really see its effects. I’m sure our time will come but for now I’m just planning to get on with it.
I’ve stopped reading the Financial Review which is frankly depressing me.
I’m sure there are plenty of people who have felt the brunt of the unmentionable ED but I don’t know one person who has lost More >