Posts tagged online campaign
If the internet has contributed one thing to the PR profession and brand marketing, it has been the ability to explore human interaction through alternate mediums. No longer are we restricted to blatantly pushing a brand through television advertisements. PR and marketing practitioners are now expected to embrace their creative side, employing seamless campaigns within an online and interactive environment. Yes, we’re talking about viral video campaigns.
Viral videos are now big business for companies looking to expose their brand to as many eye balls as possible. And in all honesty, what’s wrong with this? Subtle (and not so subtle) product More >
The last 12 months have seen their fair share of social media campaigns for fast moving consumer goods (FMCG) brands. In Australia, we can remember the Pepsi ‘Refresh project’ and Crust Pizza’s #CrustFreePizzaFriday Twitter campaign among others.
Chewing gum is not typically what I would call the ‘hip’ thing in consumer land so launching a new gum would probably be quite challenging. However one company has managed to cut through the clutter successfully.
Wrigley launched in Australia its ‘5’ gum in mid 2009. According to a Wrigley ad featured in Convenience World (February/March 2010 issue), the company claims it to be ‘the most successful gum launch in More >