Posts tagged online marketing
It is no big secret that the media plays an influential role in what we consume on a daily basis. When we watch a film or television show we are bombarded with brand names and logos, all of which are aimed at (hopefully) ensuring brand recognition. However, as the value of online and mobile interactivity continues to gain industry recognition it seems that PR and marketing professionals are taking a new immersive approach to product placement.
Following the success of Amazing Race Australia you may have noticed a number of large names such as Ford, Vodafone and 2dayFM jumping on The Amazing More >
I attended a social media course a couple of weeks back where among other topics we discussed the measurement of social media. As you will be aware there are a number of ways of measuring the success of companies Facebook and Twitter pages, for example how many fans/followers they have and the amount of interaction that occurs between the company and fans/followers.
However, one measure that I do not think we place enough emphasis on is what is sometimes called the ‘influencer ripple effect.’ Before I explain this phenomenon let me just tell you that the average user More >