In this weeks guest blog, personal trainer, Brian Ellem of My Lifestyle Studio , explains the importance of client relationships and building trust in his audience. His advice trancends the realm of physical training and could be applied effectively to any industry that values its clients, especially the communications industry.

Building an authentic, open dialogue with both client and audience is key to what we do in public relations. Read on to see how Brian builds that client bond and why its so important.

Having an environment, which is safe and comfortable, requires consideration for your level of education and your ability to motivate More >