When I first started in public relations a great of attention was paid to how incoming calls were handled as it was regarded as a critical factor in the first impression that was formed about the organisation.

 But apparently that is no longer the case as the number of calls that are now answered with the automated ‘Please choose from the following options’ seems to be increasing quickly.

 We all know of the celebrated Telstra, Optus, Foxtel phone systems but the ones that are really annoying are those that have no option that fits your requirement so in desperation you finish up More >