Dennis Rutzou Public Relations
Posts tagged PR Campaigns
Social media highlights from the CEO Institute
Aug 17th
Social media is here to stay
I was invited last week to speak at the CEO Institute on ‘The power of connection for business: social networking’. I painted a picture of where social media fits in the overall public relations and communication plans of a business and explained where the opportunities to engage on these platforms for businesses are.
The presentation generated some very important questions from the small and medium business owners attending the session. The four key points the group took away were:
1. Social media isn’t going anywhere
Whether you like it or not, social media is here to stay. And More >
Client Exposure in a New Media Environment
Jul 15th
It is no big secret that the media plays an influential role in what we consume on a daily basis. When we watch a film or television show we are bombarded with brand names and logos, all of which are aimed at (hopefully) ensuring brand recognition. However, as the value of online and mobile interactivity continues to gain industry recognition it seems that PR and marketing professionals are taking a new immersive approach to product placement.
Following the success of Amazing Race Australia you may have noticed a number of large names such as Ford, Vodafone and 2dayFM jumping on The Amazing More >
Changing attitudes
Apr 7th
Dominating the news of late is the recent controversy surrounding the culture of the Australian Armed Forces in relation to bullying, sexism and an ignorant approach to the systemic problems that seem fairly deep seated within the ranks. This week was also the sentencing of a Melbourne café owner where several workers bullied an apprentice to the point of suicide.
Aside from the obvious systemic failures in both these circumstances, I think another factor at play is in one word, ‘attitude’.
A negative attitude breeds intolerance, persecution and in less serious scenarios than the ones mentioned above, a considerable reduction in productivity.
DRPR’s More >
Big Day Out goers a big ‘bunch of whingers’?
Feb 3rd
Around Christmas time last year (2010), the promoters of Big Day Out announced that patrons attending the second Sydney show would be allowed to take a friend for free, as capacity was just over the midway point (19, 000), which caused uproar within the music community as it was effectively offering half price tickets.
Big Day Out (BDO) is an annual music festival which began in 1992 and is held across Australia and New Zealand in January every year. Each year the line-up of artists has been bigger and better, with the likes of Nirvana, Iggy Pop, The Ramones, Red Hot More >
When should you start engaging?
Jan 27th
My last blog ‘Marketing vs PR – What’s the difference?’ generated a few comments and questions about PR and marketing and which discipline should prevail. The discussion led to a different but related topic raised by PR professional Craig Pearce: the relationship between dialogic [two-way] vs monologic [one-way] communication and when it might be appropriate to use one over the other.
In the first instance, let’s look at one-way communication.
One-way communication
Examples: statements or media releases issued to the media, flyers/brochures, static websites and advertisements
You would ask Dennis Rutzou, who started his career in public relations more than 50 years ago, and he would say More >
Enthusiasm for public relations
Sep 1st
Dennis fresh faced and enthusiastic!
I started my public relations career as a bright eyed 19 and 3/4 year old after a brief stint in journalism. You could say I was catapulted into PR as the newspaper had closed down.
Interesting, as a young aspiring journalist I had a low opinion of PR people who we derisively called ‘the gin and tonic men’. There were very few females in PR in those days although one of the joint managing directors of the consultancy I joined was a female – Esta Handfield.
I was only marginally keen at the interview (which had been organised More >
PR Mentor – Training & Mentoring for Small Business PR
Aug 9th
Every organisation has a good story to tell and must tell that story to its customers to grow the business and increase market share in a competitive environment. Public relations is a marketing investment that will help raise the public profile of your organisation over time to create a position of market leadership.
At Dennis Rutzou Public Relations (DRPR), we have often witnessed the great PR potential of small businesses and start-ups, yet see them suffer the frustration of not being able to commit to a full public relations program at a time when PR can make a significant contribution to their More >
Microworkers – a case of ethics?
Jul 29th
Cherry Picked recently blogged about a new site, ‘Microworkers’ – “Think of it as Santa’s Little Helpers for odd jobs. Except you’re not Santa, and they’re not doing it for love. Don’t have time to edit a cover letter for that must-have job? Simply become an “employer” and hire someone (a microworker) to do it for you. Can’t seem to attract traffic to your work-of-art blog? Start a campaign and watch your numbers rise. You can even ask workers to product place your latest business venture on discussion forums.”
I have to admit I was intrigued, we are all looking for ways to More >
