Posts tagged PR for small business
I was invited last week to speak at the CEO Institute on ‘The power of connection for business: social networking’. I painted a picture of where social media fits in the overall public relations and communication plans of a business and explained where the opportunities to engage on these platforms for businesses are.
The presentation generated some very important questions from the small and medium business owners attending the session. The four key points the group took away were:
1. Social media isn’t going anywhere
Whether you like it or not, social media is here to stay. And More >
In case you didn’t already know, DRPR runs a series of Public Relations ‘how-to’ workshops every few months, under the direction of inspirational mentor, Kim Larochelle.
It’s a 12-week program called PR Mentor and it runs for three hours one day a fortnight. The workshop serves as the perfect introduction to public relations, PR101 if you like, and is ideal for small businesses who want to learn the skills and strategies to initiate their own PR programs, or in-house marketing managers who require some extra guidance and knowledge in integrating PR into their current marketing strategy.
But don’t take our word More >
Last February, we launched a new PR training and mentoring program specifically tailored to small business owners: PR Mentor .
The feedback from participants in the PR Mentor program has been so positive that we’ve decided to run the program again starting on Friday, 27 May.
The PR Mentor program is ideal for:- Small business owners who want to get the edge within their industry
- Start up businesses needing to get the word out about their new services or products - Solo marketing managers who don’t have PR experience and want to gain greater responsibility in planning More >