PR to me has always been a little mystical.  What is it about? Is it something we could do ourselves or do we need to engage a PR firm?  As a not-for-profit business we wanted to take advantage of other mediums that we hadn’t thought about previously which could drive further awareness about our business and its benefits to our customers. Like many small businesses with so many options available, what are the best ways to get more ‘bang for your buck’ and be heard in a market where you can easily become ‘unheard’?

PR mentee, Sam Leet

The PR Mentor workshop which we recently completed with Kim More >