Posts tagged PRIA
After attending a PRIA event last night called the ‘Perfect Pitch’, I retired for the evening feeling enlightened, yet slightly deflated.
It was a well organised night and a great atmosphere for meeting some new people (please note my deliberate avoidance of the term ‘networking’- the thought of straining for ‘mutually beneficial’ relationships rather than a simple ‘hey how’s it going, I like your shoes’ over a glass of bubbly makes me cringe- but that’s a whole different blog in the making)
The guest speakers were great and offered insight into the day to day happenings at a women’s lifestyle mag, a More >
It’s now time to turn the page on 2009 and focus on the year ahead: 2010, year of the Tiger. In Chinese tradition, the Tiger is smart, determined and socially oriented. It doesn’t mind a challenge and is thrilled to be in new places.
So with this in mind, the start of the new year is a great time to review your business plan and explore areas of growth for 2010. One way to do this is by bringing your team together and looking at what is called a ‘blue ocean’ strategy.
Explore the blue ocean
The Ansoff growth matrix (below) is a More >
Blogging has become a popular marketing strategy to establish an organisation as an industry leader, provide insights and connect with online audiences. However, Australian public relations agencies have been slow taking up this practice for their own businesses.
Only one quarter of members of the PR industry group, the Registered Consultancies Group (RCG) have a company blog.
The RCG is part of the industry body the Public Relations Institute of Australia (PRIA) and seeks to provide professional standards on consultancy operations for PR agencies.
“Blogs can be an effective tool for setting yourself up as an industry leader, creating brand awareness and encouraging More >