Posts tagged public relations
Our Internet and email went down last week, which was a sharp reminder of how much we rely on computers in our daily business lives.
For me it was also a reminder of how we worked in my early days of PR when I started in the business.
Imagine, if you can, a world without computers, of manual typewriters, no mobile phones, carbon paper to secure a copy of what you typed and there were no printers or fax machines.
Media releases were typed and photocopied and either delivered to the daily media by courier or posted to the trade media, or you More >
Like many of the other curious people to stop by channel Ten on Monday night at 8.30, I found myself literally gaping at the TV screen in astonishment at the level of idiocy demonstrated by members of the cast of The Shire.
From the two plastic surgery obsessed best friends, to the self-confessed daddy’s girl who maxes out her father’s credit card on $15, 000 nose jobs and shopping, the portrayal of the characters is not very flattering.
Undoubtedly the show lived up to its hype and I think it will have its place amongst a select few viewers who enjoy similarly More >
This week is my last one at DRPR. After more than six years in this great public relations agency, I’ve decided to pack my bags in search of a new adventure.
So it’s not a surprise that I’ve been going down memory lane over the past few days… I’ve been reminiscing about the beautiful people and the weird ones I have encountered over the past six years, the fun but also the frustrating times, and, most of all, about all that I have learnt, shared and contributed to.
My public relations career has taught me a thing More >
Over the years I have had many offers to undertake PR programs for clients in return for recompense other than the coin of the realm. I have also worked under a few different charging systems.
Let me briefly set out some of the alternatives:
- In accordance with the amount of space that is achieved: The payment offered varies from the direct equivalent cost of the advertising space to some type of multiplication factor ranging from 3 ½ to five times on the grounds that editorial is more valuable than advertising. This method of payment has More >
We live in a fast-paced, ever-changing world, so constant change in the workplace is something we need to accept as the new norm. When I first joined the workforce more than 20 years ago, the business environment in Australia was much more stable. The notion of ‘jobs for life’ and ‘steady as she goes’ were accepted and expected. And of course internal communication within most organisations was simply the gossip in the kitchen.
The world has changed, but sadly for many companies internal communication has not kept pace. When major change occurs within an organisation the employees are often the More >
1. In answer to the question “What do you actually do?” I used to answer “I’ve got a PR agency”. Most people didn’t really understand what this really meant. What they thought was: It’s like an advertising agency but less to do with advertising and posters and more to do with newspaper articles and stuff. A lot of the time I didn’t mind that this was how people put me in a box, professionally speaking.
2. People More >
If there’s a Christmas tradition that has done some good PR for itself it’s well and truly Christmas crackers…
The little goodies that fly across the room every time you pop one (if you’re lucky enough for it not to go straight for your neighbour’s face!) are completely random and worthless, the hats are hideous (and don’t fit my big head!) and the jokes are often a bit of a let down.
So in the spirit of it all (and because who More >
I guess that everyone like me who has been in PR for a long, long while has had some triumphs as well as some disasters.
The triumphs are shouted from the skies, while the disasters are buried.
Well, I’m prepared to come out and tell you about my greatest ever disaster.
Forget about the press conferences that four TV crews were going to cover, only to be called away by a factory fire on the way to us, or the time I staged a big press conference in London on the same day that President Kennedy got assassinated.
They all pale into insignificance.
No, there More >