Syncapse, a social media management company, recently conducted a study around measuring the Return on Investment (ROI) of Facebook.

According to the study each Facebook fan is worth $136.38.

At the Sydney Bloggers Festival I recently attended, the overall consensus was that you really cannot put an ROI figure on your Facebook page. Therefore when I saw this statement from Syncapse on a blog post by Jeff Bullas I was intrigued as to how on earth they came up with this number.

How the study worked was that Syncapse collected data from over 4,000 consumers across North America about the top 20 More >