If the internet has contributed one thing to the PR profession and brand marketing, it has been the ability to explore human interaction through alternate mediums. No longer are we restricted to blatantly pushing a brand through television advertisements. PR and marketing practitioners are now expected to embrace their creative side, employing seamless campaigns within an online and interactive environment. Yes, we’re talking about viral video campaigns.

Viral videos are now big business for companies looking to expose their brand to as many eye balls as possible. And in all honesty, what’s wrong with this? Subtle (and not so subtle) product More >