Posts tagged small business PR
I’ll be running again, next month, another PR Mentor program for small businesses. Every time I run this type of PR training program, the question that’s by far the most popular on participants’ mind is: ‘How can I get my business in the media?’. Many organisations and experts are keen to become the go-to entity in their field, which can be achieved by delivering good media interviews and expressing their views on their industry. But is that something reserved only for the big end of town?
Small businesses can have their place under the sun too, but if your business doesn’t claim the More >
I was invited last week to speak at the CEO Institute on ‘The power of connection for business: social networking’. I painted a picture of where social media fits in the overall public relations and communication plans of a business and explained where the opportunities to engage on these platforms for businesses are.
The presentation generated some very important questions from the small and medium business owners attending the session. The four key points the group took away were:
1. Social media isn’t going anywhere
Whether you like it or not, social media is here to stay. And More >
Have you gone through one day lately without hearing or reading the words ‘Facebook’, ‘Twitter’, ‘LinkedIn’, ‘YouTube’ or ‘social media’? If so, you must be on a holiday on a desert island (without your smartphone!).
Everyone is talking about them.
Through my engagement with small businesses, I hear a lot of people telling them: “You should really be on Facebook! Are you on Twitter?”.
There’s no secret here, social media does offer great opportunities for business. But for a small business with limited resources, the social media discourse is one that can be confusing, daunting or even scary!
So when should a small business More >
Last Friday was the ‘Liaising with the media’ session of the PR Mentor program I’m running for small businesses. As public relations practitioners, there are behaviours which are just second nature to us when it comes to contacting journalists. But for small business owners like my ‘PR mentees’, this unfamiliar territory can be a little… nerve-racking.
So here are my top five rules of engagement which will make your next media call much more informed, tailored and most likely, successful.
1. Understand the media
A good place to start is by reading the publication, listening to the radio program or watching the television More >
Small businesses have forever been faced with the ‘chicken or the egg’ question… And that’s particularly true when it comes down to dedicating resources to business PR & marketing.
They need to invest in their company to grow its market share, but at the same time they need to have a larger market share (and therefore budget!) to be able to invest in their business…
So how – or really when – can small businesses break this vicious circle and start putting in place some small business PR strategies?
Here are my top five tips that indicate when a small business is ripe and More >
Every organisation has a good story to tell and must tell that story to its customers to grow the business and increase market share in a competitive environment. Public relations is a marketing investment that will help raise the public profile of your organisation over time to create a position of market leadership.
At Dennis Rutzou Public Relations (DRPR), we have often witnessed the great PR potential of small businesses and start-ups, yet see them suffer the frustration of not being able to commit to a full public relations program at a time when PR can make a significant contribution to their More >