Posts tagged small business
I’ll be running again, next month, another PR Mentor program for small businesses. Every time I run this type of PR training program, the question that’s by far the most popular on participants’ mind is: ‘How can I get my business in the media?’. Many organisations and experts are keen to become the go-to entity in their field, which can be achieved by delivering good media interviews and expressing their views on their industry. But is that something reserved only for the big end of town?
Small businesses can have their place under the sun too, but if your business doesn’t claim the More >
PR to me has always been a little mystical. What is it about? Is it something we could do ourselves or do we need to engage a PR firm? As a not-for-profit business we wanted to take advantage of other mediums that we hadn’t thought about previously which could drive further awareness about our business and its benefits to our customers. Like many small businesses with so many options available, what are the best ways to get more ‘bang for your buck’ and be heard in a market where you can easily become ‘unheard’?
I was invited last week to speak at the CEO Institute on ‘The power of connection for business: social networking’. I painted a picture of where social media fits in the overall public relations and communication plans of a business and explained where the opportunities to engage on these platforms for businesses are.
The presentation generated some very important questions from the small and medium business owners attending the session. The four key points the group took away were:
1. Social media isn’t going anywhere
Whether you like it or not, social media is here to stay. And More >
Last Friday was the ‘Liaising with the media’ session of the PR Mentor program I’m running for small businesses. As public relations practitioners, there are behaviours which are just second nature to us when it comes to contacting journalists. But for small business owners like my ‘PR mentees’, this unfamiliar territory can be a little… nerve-racking.
So here are my top five rules of engagement which will make your next media call much more informed, tailored and most likely, successful.
1. Understand the media
A good place to start is by reading the publication, listening to the radio program or watching the television More >
Every organisation has a good story to tell and must tell that story to its customers to grow the business and increase market share in a competitive environment. Public relations is a marketing investment that will help raise the public profile of your organisation over time to create a position of market leadership.
At Dennis Rutzou Public Relations (DRPR), we have often witnessed the great PR potential of small businesses and start-ups, yet see them suffer the frustration of not being able to commit to a full public relations program at a time when PR can make a significant contribution to their More >
Now is the time for optimism
I have been hearing rumblings, albeit quiet ones, for some time now; a few quiet words here and there about a feeling of disdain about the amount of negativity in the media.
But it is only now that I am starting to see journalists put aside the hot topic of the ‘downturn’ and reconfigure their stories. Like in the March issue of Nett magazine where editor Josh Mehlman says, “whinging won’t get us anywhere”. He goes on to say that the thing that sets small businesses apart is their optimism. Where some people see gripes and grumbles, More >