Posts tagged Social media
There is no secret formula for success on social media platforms such as Facebook and Twitter, but they do lend themselves to creativity and experimentation.
The most remarkable social media campaigns are the ones with a point of difference and consumers, more and more, seem to have an expectation that if a brand is going to engage with them it not only needs to be compelling but creative and original. There is a resounding virtual cry of ‘Seen that. Done that. Show us something new…’
I have to admit, I’m a bit of a sucker for brands that are original and authentic More >
Breaking news is at our fingertips, every minute of every day. You’d think it would be a case of information overload and far too many facts to even digest.
Has the addition of social media to our news cycle created more news? Well of course not. There’s still the same amount of news as there always has been. What has changed is the concept of what is newsworthy.
The growing pressure on news sources to actually have news every minute of every day is leading to an approach that can best be described as ‘scraping the bottom of the barrel’.
‘Sensationalised but insignificant’ More >
So, tomorrow it will have been 10 years since the catastrophic 9/11 and as expected the media have charged head-on into broadcasting their own unique commemoration. However, what has proved most intriguing about this competition for coverage is the new interactive ways in which we now consume our media.
I remember the bombardment of coverage nine years ago (during the one year anniversary) which consisted of an assortment of video montages, 9/11 based song compositions, books dedicated to the catastrophe and a constant loop of George Bush’s motivational ramblings on radio and television.
Now, fast forward to the present day and I More >
I was invited last week to speak at the CEO Institute on ‘The power of connection for business: social networking’. I painted a picture of where social media fits in the overall public relations and communication plans of a business and explained where the opportunities to engage on these platforms for businesses are.
The presentation generated some very important questions from the small and medium business owners attending the session. The four key points the group took away were:
1. Social media isn’t going anywhere
Whether you like it or not, social media is here to stay. And More >
It is no big secret that the media plays an influential role in what we consume on a daily basis. When we watch a film or television show we are bombarded with brand names and logos, all of which are aimed at (hopefully) ensuring brand recognition. However, as the value of online and mobile interactivity continues to gain industry recognition it seems that PR and marketing professionals are taking a new immersive approach to product placement.
Following the success of Amazing Race Australia you may have noticed a number of large names such as Ford, Vodafone and 2dayFM jumping on The Amazing More >
Have you gone through one day lately without hearing or reading the words ‘Facebook’, ‘Twitter’, ‘LinkedIn’, ‘YouTube’ or ‘social media’? If so, you must be on a holiday on a desert island (without your smartphone!).
Everyone is talking about them.
Through my engagement with small businesses, I hear a lot of people telling them: “You should really be on Facebook! Are you on Twitter?”.
There’s no secret here, social media does offer great opportunities for business. But for a small business with limited resources, the social media discourse is one that can be confusing, daunting or even scary!
So when should a small business More >
As an avid cyclist and user of Sydney’s cycle ways I was excited to attend the WOOP! Rolling Festival on the weekend. WOOP! Rolling Festival celebrated the newly finished Bourke Street cycle way which runs from Waterloo to Woolloomooloo.
The amazing thing about this event is that it was started through Facebook. Jackie Lau co-founded a Facebook group called I love Sydney Bike Lanes & Cycle Ways in response to a campaign by Alan Jones against the City of Sydney council’s new bike paths. Through this group, she organised and promoted WOOP! Rolling Festival by creating a Facebook event.
The Facebook group now has More >