I’m constantly being asked by friends, family and colleagues – What is the point of Twitter? To be frank I actually thought the same thing when it was first introduced to me.

I couldn’t work out why anyone would want to know about the mundane aspects of my life! I still hold to that philosophy but I can now see both a business and social application for the ever popular Twitter.

Businesses that use Twitter well are those that use it both to disseminate information but also to respond to customers queries. Telstra Bigpond is one company that comes to mind. @BigpondTeam More >