Many people are turning to the internet these days to get advice on products and services to try, restaurants to eat at etc – statistics actually show that 78% of consumers trust peer recommendations (as apposed to 14% who trust advertisements).

Bloggers are people too - how do you engage with them?

It is therefore highly important when putting together a PR program to include blogger relations. However, it is not as simple as adding them to your media list and sending out a media release every now and then, you need to really engage with them and understand what is of More >