Posts tagged trends in social media
In PR we take the concept of engagement seriously. The creation of engagement is one of the ways in which we measure the impact of PR programs, i.e. through the level of interaction by our target audiences.
But recently, as pointed out by David Salter, Acting Editor-In-Chief for our client The Week magazine, the term ‘engagement’ has become yet another victim of the trend of making words ‘trendy’. It seems to be undergoing that process of shameless overuse that serves to undermine a word’s literal meaning.
An obvious example of the misuse of the term ‘engagement’ can be seen in people’s response More >
Moving into 2011 there are a number of predictions floating around about what this year might hold. Everything from the top 10 products of CES 2011 (including tablets, 3D TVs, internet enabled televisions and “smart” appliances) to the future of social media.
I therefore thought this was a great time to look at the trends that I think will be seen in the PR industry in 2011. The best article I read and which I agree with the most is one from Mashable, a social media news site, so I will summarise what they had to say here.