Posts tagged trends
Our Internet and email went down last week, which was a sharp reminder of how much we rely on computers in our daily business lives.
For me it was also a reminder of how we worked in my early days of PR when I started in the business.
Imagine, if you can, a world without computers, of manual typewriters, no mobile phones, carbon paper to secure a copy of what you typed and there were no printers or fax machines.
Media releases were typed and photocopied and either delivered to the daily media by courier or posted to the trade media, or you More >
I was invited last week to speak at the CEO Institute on ‘The power of connection for business: social networking’. I painted a picture of where social media fits in the overall public relations and communication plans of a business and explained where the opportunities to engage on these platforms for businesses are.
The presentation generated some very important questions from the small and medium business owners attending the session. The four key points the group took away were:
1. Social media isn’t going anywhere
Whether you like it or not, social media is here to stay. And More >
Have you gone through one day lately without hearing or reading the words ‘Facebook’, ‘Twitter’, ‘LinkedIn’, ‘YouTube’ or ‘social media’? If so, you must be on a holiday on a desert island (without your smartphone!).
Everyone is talking about them.
Through my engagement with small businesses, I hear a lot of people telling them: “You should really be on Facebook! Are you on Twitter?”.
There’s no secret here, social media does offer great opportunities for business. But for a small business with limited resources, the social media discourse is one that can be confusing, daunting or even scary!
So when should a small business More >
- A shift in politics?
- The climate change debate?
- The impact of online journalism?
- Online retail growth?
- The evolution of traditional media and the ‘new’ news format?
The PR Report recently published an incredibly comprehensive list of the ‘The Top 20 Trends’ PR practitioners can expect to see in 2011.
The list of identified trends included changes in social media practices, the evolution of a ‘new’ style of news, shifts in the political climate of Australia, the rise of the web and its effect on journalism, increased accountability, ie. Wikileaks, climate or ‘Earth’ change as it is predicted to be called, and a greater demand for exclusives More >
Moving into 2011 there are a number of predictions floating around about what this year might hold. Everything from the top 10 products of CES 2011 (including tablets, 3D TVs, internet enabled televisions and “smart” appliances) to the future of social media.
I therefore thought this was a great time to look at the trends that I think will be seen in the PR industry in 2011. The best article I read and which I agree with the most is one from Mashable, a social media news site, so I will summarise what they had to say here.