Posts tagged Twitter
Have you gone through one day lately without hearing or reading the words ‘Facebook’, ‘Twitter’, ‘LinkedIn’, ‘YouTube’ or ‘social media’? If so, you must be on a holiday on a desert island (without your smartphone!).
Everyone is talking about them.
Through my engagement with small businesses, I hear a lot of people telling them: “You should really be on Facebook! Are you on Twitter?”.
There’s no secret here, social media does offer great opportunities for business. But for a small business with limited resources, the social media discourse is one that can be confusing, daunting or even scary!
So when should a small business More >
Moving into 2011 there are a number of predictions floating around about what this year might hold. Everything from the top 10 products of CES 2011 (including tablets, 3D TVs, internet enabled televisions and “smart” appliances) to the future of social media.
I therefore thought this was a great time to look at the trends that I think will be seen in the PR industry in 2011. The best article I read and which I agree with the most is one from Mashable, a social media news site, so I will summarise what they had to say here.
Syncapse, a social media management company, recently conducted a study around measuring the Return on Investment (ROI) of Facebook.
According to the study each Facebook fan is worth $136.38.At the Sydney Bloggers Festival I recently attended, the overall consensus was that you really cannot put an ROI figure on your Facebook page. Therefore when I saw this statement from Syncapse on a blog post by Jeff Bullas I was intrigued as to how on earth they came up with this number.
How the study worked was that Syncapse collected data from over 4,000 consumers across North America about the top 20 More >
Cherry Picked recently blogged about a new site, ‘Microworkers’ – “Think of it as Santa’s Little Helpers for odd jobs. Except you’re not Santa, and they’re not doing it for love. Don’t have time to edit a cover letter for that must-have job? Simply become an “employer” and hire someone (a microworker) to do it for you. Can’t seem to attract traffic to your work-of-art blog? Start a campaign and watch your numbers rise. You can even ask workers to product place your latest business venture on discussion forums.”
I have to admit I was intrigued, we are all looking for ways to More >
I was meeting with a client recently who raised the issue of staff’s interaction on social media and whether the organisation should have a social media policy that would ‘forbid’ its staff to comment about the company on their personal social media profiles (e.g. Facebook, Twitter, etc.).
Although this may sound like an appealing way to avoid any ‘damage control’ situation, it may well bring more problems then solutions…
• In this day and age, people are used to expressing their opinions and ideas and sharing information on the internet. Trying to ‘forbid’ them to do such a thing could backfire and More >
The last 12 months have seen their fair share of social media campaigns for fast moving consumer goods (FMCG) brands. In Australia, we can remember the Pepsi ‘Refresh project’ and Crust Pizza’s #CrustFreePizzaFriday Twitter campaign among others.
Chewing gum is not typically what I would call the ‘hip’ thing in consumer land so launching a new gum would probably be quite challenging. However one company has managed to cut through the clutter successfully.
Wrigley launched in Australia its ‘5’ gum in mid 2009. According to a Wrigley ad featured in Convenience World (February/March 2010 issue), the company claims it to be ‘the most successful gum launch in More >
I really think more businesses are starting to ‘get’ the potential of social media and the way in which some businesses are using it is very impressive and clever.
For instance, we can all agree that the @BigPondTeam has really done some great things leveraging Twitter. Twitter is the perfect channel for having a whinge and I know from personal experience how some people love to whinge about Telstra and BigPond (I used to work at a Telstra Shop many moons ago). Then all of a sudden this big corporation replies to your frustrated tweet (and pretty quickly, I’ll add), asking More >