I was recently invited to present a webinar on ‘Writing an effective media release’ as part of Deb Pilgrim’s Business Building Blocks program. Here are some of the insights I shared with the group…

When do you need a media release?

Media releases are one of the tools commonly used in public relations to announce something newsworthy about an organisation. It could be, for example, the launch of a new product or service, the company’s anniversary or support of a community event, interesting industry trends, the release of the results of a survey and much more.

If you have a story you believe would More >