Trolls are no longer creatures restricted to the realms of the supernatural. They’re real and maybe just as vile as their fairytale counterparts.

There has been a lot of coverage in the media this past week on internet trolls. 

So, what is a troll and what damage can their aggressive and inciting behaviour cause for brands that are online and vulnerable?

According to Wikipedia, a troll is, internet slang for…

The evolution of the troll

“…someone who posts inflammatory, extraneous, or off-topic messages in an online community, such as a forum, chat room, or blog, with the primary intent of provoking readers into an emotional response More >