Posts tagged YouTube
According to recent Nielson figures, the Fitzy and Wippa show on Nova 96.9 is now tied with Jonesy and Amanda on the ARN network for third place behind 2GB and 2Day FM, with a 6.4% share of Sydney’s breakfast audience.
Their ratings have gone up one and a half points and I think this is only going to grow even more as they continue to wow listeners with their highly popular song parodies, including a very humorous interpretation of Korean superstar, Psy’s Gangnam Style, titled Aussie Battler Style and a send up of up of Carly Rae Jepsen’s song, Call Me Maybe, More >
The last 12 months have seen their fair share of social media campaigns for fast moving consumer goods (FMCG) brands. In Australia, we can remember the Pepsi ‘Refresh project’ and Crust Pizza’s #CrustFreePizzaFriday Twitter campaign among others.
Chewing gum is not typically what I would call the ‘hip’ thing in consumer land so launching a new gum would probably be quite challenging. However one company has managed to cut through the clutter successfully.
Wrigley launched in Australia its ‘5’ gum in mid 2009. According to a Wrigley ad featured in Convenience World (February/March 2010 issue), the company claims it to be ‘the most successful gum launch in More >