PR for industry bodies - Get a voice
One of the aims of a comprehensive public relations program is to position a
client as a credible and knowledgeable spokesperson who can deliver good media
interviews and express their views on their industry.
The opportunity to present opinions on particular topics should not to be missed
particularly by industry bodies. As they represent a group of organisations and
are often not-for-profit, industry bodies have the opportunity to speak on
behalf of their whole industry to ensure unified and accurate information is
communicated to the market.
DRPR has worked with numerous industry organisations over the years including
the Buy Recycled Business
Australian Olive Association and the
Almond Board of Australia,
In all instances, the PR program helped to give a voice to the organisation and
build important relationships with key journalists in their industry.
One way of describing the benefit of building a media relationship is that if a
journalist is writing a story about the areas of expertise of the industry body,
or in which it could become involved and does not have them top of mind, they
will not call and ask for information or include a reference in the story.
Face-to-face meetings with journalists can often be a fantastic way to start
building great relationships that will benefit both journalists and
Although a PR program for an industry body would typically focus on
relations & coverage,
can be another very cost-effective means to reach the organisations’ members
and/or customers. Strategic partnerships and
government communication are other
public relations tools that can assist industry organisations in getting their
message across to important regulators.
Because industry organisations often have a restricted marketing budget, what’s
most important in developing a PR program for them is to review all possible
activities that will give them the bigger bang for their buck.
For more information on how to develop and implement a successful PR program for
industry bodies, contact us.