Small Business PR & Marketing - PR Mentor Training & Mentoring for Small Business

PR Mentor - Training & Mentoring for Small Business PR

Every organisation has a good story to tell and must tell that story to its customers to grow the business and increase market share in a competitive environment. Public relations is a marketing investment that will help raise the public profile of your organisation over time to create a position of market leadership.

DRPR has developed PR Mentor, a cost effective group training and mentoring program.

The PR Mentor program is designed for:

Small business owners

Do you understand the benefits of a PR program in helping to grow your business yet cannot commit to a full public relations program?

PR Mentor will give you the small business PR tools and knowledge required to start raising the public profile of your organisation.

Marketing managers

Do you work as part of a small (or solo) marketing team and have been made responsible for the PR of your organisation without having the experience or assistance?

PR Mentor will give you the support from an experienced PR consultant and the added skills to undertake efficient public relations for your organisation.

PR Mentor Program

This 12-week group training and mentoring program provides you with the tools, knowledge and skills required to start undertaking successful public relations initiatives for your business and raise your profile. The hands-on approach and between-session assistance gives you just the right accountability to make things happen for your business... read more.

PR Mentor Accelerator

This two-day group training and mentoring workshop gives you all the essential PR tools and knowledge to get you to a great start with your public relations initiatives... read more.

About your PR mentor

Kim Larochelle is an account director at DRPR. She has been part of the team since 2006 and has developed comprehensive PR activities for many companies in a range of industries.

Kim is an enthusiastic team member passionate about the concept of 'continuous improvement' and helping others to achieve their goals. In addition to her Bachelor and Master degrees in Communication, she has completed a Certificate IV in Business (Frontline Management) and a 'Mastermind group facilitator' training.

Contact us for full program details or to discuss PR Mentor.

Participants' feedback

Suzy Jacobs (CEO, She Business Australia)
DRPR's PR Mentor program has been invaluable. We're only part way in and already it's been a worthwhile process. Within an intimate forum and under the attentive guidance of Kim, we've covered SEO, websites, media liaison, key messages and communication strategy. And we're only on week 3!

Kim's approach is generous and her knowledge is solid and expansive. Not only is she leading the program, she has also made herself familiar with my business and is on the look out for information relevant to my industry.

I would highly recommend PR Mentor for anyone starting up, starting over or wanting to get the edge within their industry.

Kelly Buer (Client Services Manager, FDC Construction & Fitout Pty Ltd)
DRPR's PR Mentor program has provided an invaluable pathway to run targeted communication and PR projects alongside our organisation's key objectives for the year. The intimate workshop forum, delivered under the professional guidance of Kim Larochelle, means PR Mentor participants are spoilt with one-on-one, very hands-on assistance.

Kim has provided me with so much industry-relevant information, above and beyond the PR Mentor course. She drives us to think strategically outside the square to get the edge we need within our competitive industry. Her international experience and attention to detail is a fantastic asset for DRPR.

I would highly recommend PR Mentor for anyone wanting to make their business stand out from the crowd and to gain the knowledge needed to be a market leader.

Colin Nicholson (Recruitment consultant, Ecopeople)
I can recommend Kim's work through her PR Mentor course. It helped us develop a PR strategy with consistent key messages, refined our thinking on our website redevelopment and gave us the insights for our social media strategy.

Kim was very helpful with the targeted research for our company and the review of our plans. We signed up for a course and received personal, professional service. Top qualities: Personable, Expert, Good Value.

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