Services
Media Relations & Coverage
A company's relationship with the media is often vital and DRPR has dedicated
resources to manage this relationship on behalf of clients. Clients also invest
in our considerable knowledge of the media environment and its structure and
protocols.
We specialise in pro-active communication with the media by maximising the news
potential of our clients, identifying news angles and tracking media
opportunities.
Our consultants are professionally trained in all media coverage techniques
including the use of media releases, liaison with journalists, interviews for
print, radio and television, press conferences and advertorial.
As well as looking for opportunities to generate media coverage for our clients,
DRPR operates regular, daily media surveillance activities. This involves
scanning a wide variety of media outlets relevant to client industries including
newspapers, online media and trade magazines.
Media surveillance allows DRPR to be up-to-date with industries in which clients
are involved, competitors and how clients themselves are portrayed in the media.
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