Services
Online communication
The Internet has become a very important source of news and information for
many people, companies and organisations. It is therefore crucial for any
organisation to increase its visibility on this medium through online public
relations.
We employ specialists skilled in the areas of:
Our role is often that of 'author' - to produce the content for online tools,
but can also include the entire planning and management of the production of
vehicles such as websites. With websites, we can work with clients on aspects
such as navigation, interactivity, style and layout, as well as advising on
search engine optimisation to ensure client websites receive maximum number of
hits.
We monitor online media as part of our media surveillance, which includes
reading relevant online publications and blogs to see what's being said about
clients, competitors and their industries.
Website & Search
Engine Optimisation (SEO)
DRPR can make an effective contribution to the development of websites, as well
as help provide a consistency of new content. With a website, DRPR's role is to
write copy for the site and advise on site layout and design. DRPR would liaise
with the existing party responsible for the site.
Media releases should be displayed on the site, which provides good access for
journalists as well as help with website hits from search engines.
DRPR can also assist with search engine optimisation (SEO) to ensure that the
number of visits the website receives is maximised. DRPR can provide an analysis
of your organisation's website to provide recommendations and institute
methodologies that will 'market' the website to the appropriate search engines.
E-newsletter & Viral Marketing
DRPR proposes to draft and produce a regular e-newsletter for potential and
existing clients as well as partners. Website visitors could subscribe online to
receive the e-newsletter.
Each edition could highlight business developments, customer testimonials, case
histories, interesting industry articles, media releases, information on
partners and other groups' involvement and so on. DRPR would undertake the
drafting of content, as well as assist in coordinating the graphic design.
DRPR can also make a contribution to the development of a viral marketing
campaign which would aim at creating visibility for your organisation.
Social Media
Another activity DRPR can also develop is a social media campaign through
channels such as social networks, online forums and social bookmarking of
relevant content. This type of campaign, while raising awareness within the
online community about the company and its services, increases awareness of the
brand and what it has to offer.
This social media campaign would need to be carried out very carefully because
internet users are sensitive to blatant sales strategies and a campaign
undertaken inappropriately could backfire. To reduce the risk of any kind of
backlash, it is important to establish credibility and rapport within an online
social network and offer information that is of relevance to its members. The
more the company has to offer a social network, the more responsive users will
be.
Blogs
There might be potential for blogs to be written for your organisation's
website, which will help to communicate with important target audiences as well
as optimise website hits. DRPR can assist in writing effective blogs.
Blogs are an effective way to build a positive online reputation for the
company, demonstrate the company's knowledge in its field and obtain industry
information.
It is also important for the company blogger to be contributing to other
relevant blogs and online conversations. Therefore, monitoring of influential
and appropriate blogs would be beneficial. When effective blogs are posted on
blogger sites like Australian Blogger, they also serve to drive more traffic to
the website.
RSS Feeds
Really simple syndication (RSS) is a web feed format used to publish frequently
updated content such as blog entries, news headlines and podcasts in a
standardised format.
This can be utilised in several ways. RSS can be used on the company website in
order for users to subscribe and be informed any time new content is added to
the website. This can assist in directing more traffic to the website.
RSS can also be used to monitor content that is being posted about the company
and its industry on other sites. It can be used to identify key bloggers posting
relevant content. This is an effective way of being aware of online
conversations and opinions.
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