Online Public Relations
The internet is a very important source of news and information for people
and organisations. It is therefore crucial for any organisation to increase its
visibility through online public relations.
DRPR works with its clients to develop:
The benefits of online public relations include:
- Increased traffic to your website
- Contribution to search engine optimisation
- Enhanced brand awareness
- Positioning the company as an authoritative voice in your industry
- Improving customer relations
- Communicating company information.
Website content development
DRPR can help to develop your website to ensure that the content is relevant,
unique and engaging. We do this by:
- Ensuring fresh content is regularly added in the form of media releases,
articles, e-newsletters, case studies
- Using clear messaging to increase users' engagement with the site
- Advising on site layout and design
- Ensuring the website achieves set objectives.
DRPR offers comprehensive website reviews that provide valuable
recommendations about the language, navigation, design, personality and focus of
DRPR also offers customised workshops and programs to help you when launching or
redesigning your website to ensure it is relevant, unique and engaging to your
An e-newsletter creates an effective and regular link with target publics
through regular updates on company news, new products/services, customer
testimonials, case studies, interesting industry articles, media releases,
information on partners and so on.
DRPR has produced e-newsletters for many clients and can handle the process,
including seeking design quotes, coordinating the design and also compiling
and/or developing content.
Social media channels such as Facebook, Twitter and LinkedIn provide businesses
with the opportunity to listen to conversations concerning their company,
products and brand, publish and share content, while also providing another
avenue for potential audiences to discover and interact with them.
DRPR works with clients to develop a strategic and comprehensive social media
plan that will help to raise your online visibility and profile.
A well planned social media strategy can help to:
- Increase visibility and presence online
- Directly engage with customers and build positive relationships
- Serve as a mechanism for market research
- Drive more traffic to your website
- Assist with the launch of new products and services
- Position your brand.
Read more information about the benefits of
social media for businesses.
Blogging is an effective way to drive traffic to a website, enhance online
presence, build a brand and position an individual as an industry expert.
Blogging also provides a direct and potentially personal link with audiences,
allowing the author to put their point of view forward and also invite feedback
DRPR works with clients and advises on:
- Setting up blogs
- Blogging strategies
- Blogger outreach
- Monitoring other influential blogs within their industry.
Listening is an important step in the public relations process, especially
online. It is important for a business to monitor what is being said about their
company, product or brand online, who is driving these conversations and where
these exchanges are taking place.
Insight gained from online monitoring provides a solid foundation for online
public relations strategy and ensures you provide the right content, to the
right audience, in the right environment.
Part of DRPR's comprehensive media monitoring service includes monitoring
relevant industry websites, blogs and forums as well as monitoring news and
editorial from print, television, broadcast and online sources.