Services
Research
Communication is inevitably a two way process, and research can be utilised
to guide campaigns, inform clients about the attitudes and behaviours of their
stakeholders, and evaluate the impact of campaigns.
DRPR can apply research in a number of ways, such as:
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Using existing databases to survey stakeholders |
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Using existing databases to develop data for news
stories – called news catalyst research |
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Developing formal and informal means of collecting
feedback from journalists, customers and other stakeholders with
whom we have contact with on behalf of our clients. |
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Working with external polling companies to gather
data for market research or news catalyst purposes |
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Working with experts to conduct focus groups or
other forms of research to better understand stakeholder attitudes
and behaviours. |
As well as conducting research for the purpose of developing news angles,
DRPR is involved in everyday research from looking up government regulations
relevant to the client to researching industry awards for entering client
products and services.
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