Services
Strategic partnerships
One of the key elements of public relations is its unparalleled capacity to
build relationships with stakeholders, and this can be carried through to the
development of strategic alliances - where two organisations are brought
together to work on a campaign or task to bring about a mutual outcome.
As communication experts, DRPR can utilise a wide range of techniques to
identify, initiate and service strategic partnerships. We often consult clients
on the value that should be sought from such a partnership, and through other
public relations techniques, DRPR can bring additional value to the alliance.
Sponsorship can be one element of a strategic partnership, which is also an area
that DRPR can manage for clients, particularly to evaluate offers, extract
maximum benefit from the sponsorship and manage the expectations of both
parties.
When undertaking research about potential strategic partnerships, DRPR considers
how the proposed activities fit into the wider public relations program to
ensure that there is a consistency and integration of all communication tactics.
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